SOME OF MY WORK

Let me introduce you to my world of beauty storytelling. Whether it's styling unique stories or creating catchy product descriptions, I've helped beauty brands communicate their heart and soul.

I am extremely proud of the brands with which I have built relationships over the years. I've selected a few examples to share with you, but if you want more, don't hesitate to contact me.

The image shows the brand logo 'SAIRA' in white text on a black background.
Black background with white text and logo reading "Counter Culture" and a stylized leaf within a circle.
Text reading "Dead Sea Dream" on a black background with the words "Dead Sea" arranged in a circle around "Dream".
Logo for Beyond Beauty Club with stylized 'BB' above the text.
Black background with white text reading "MZ SKIN by Dr. Marvam Zamani"
Black background with a white circular logo reading 'Zeo Skincare' in the center.
Black background with white text that says 'AROOBA' and below it 'MAKE UP AN ICON'.
Black background with the word 'OTHERS' in white capital letters, with a slashed circle symbol preceding it.
Logo for Trookin Young Skin Science, featuring a black background with white text and a square outline, with the words 'TROOKIN' and 'YOUNG SKIN SCIENCE'.
Black background with white text reading "WILDSMITH SKIN" in the center.
The image features the logo of Olverum, a brand with a black background and white text.
Clinic La Prairie logo with black background and white text, mentioning holistic health in Switzerland.
Black background with white cursive text that says 'eyes'.
A black clothing tag with white text that reads "111SKIN."
Black background with a white logo of three stylized columns and a wave above, and the text "TEMPLESpa" below in white.
Black wine glass with the word 'Asteri' in white, stylized text in the center.
Black background with white text and logo reading 'ALBA + ROCK' and a stylized emblem above the text.
Logo for Tapping for Mums featuring a triangle with the words 'Tapping for Mums' inside it on a black background.
Close-up of a woman with dark skin getting her makeup done, with a focus on her eye and cheek area.

I have worked with Arooba for a number of years.

An inspiring and passionate female founder, Arooba has meticulously crafted a collection of innovative eye makeup.

I worked with Arooba to create consistency, coherence and commercial connection

Arooba Beauty

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Close-up of a person looking through a green QHERS optical device, with their eye pressed against it and finger holding the device.

When a brand challenges the norm, promises to disrupt the status quo and makes us challenge our thinking in a space that has been saturated with the same messaging, it’s exciting.

Øthers

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Woman applying Olverum Pure Radiance Facial Oil to her face

Authentic heritage that many wellbeing brands would be enviable of; a no compromise attitude to quality of formulation that rested on these foundations that shaped a brand epitomised by mindful luxury, powered by nature and finessed by science.

Olverum

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Three white bottles of TroiKin skincare products with colorful labels, arranged in a row on a light blue background.

I worked with Dr Amina from name creation through to pack copy artwork.

The drive was to create a brand that was cool, insightful and communicated with relevance to both kids and their caregivers, founded on the understanding that working together makes us stronger.

Troikin

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Young woman with freckles holding a skincare serum bottle close to her face

111Skin is one of those brands that you see on the glossy pages of magazines, the squares of celebrity Instagrams, the backstage at fashion week...in every discerning skincare advisors must-have collection.

111Skin

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Three black bottles of Clinique La Prairie supplements on stone blocks with neutral-colored background.

Clinique La Prairie is the pinnacle of modern luxury skincare. With a history spanning over 90 years, the brand has built a reputation for its unique blend of medicine, customized lifestyle plans, and nutrition

Clinique La Prairie

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Kind words from happy clients

  • "Fee is a brilliant all-round copywriter. Not only does she understand the NPD copy process and workd hard to produce great copy within a rather messy system - but she can quickly pick up a rand's tone of oice and apply it to everything from printed brand collateral, to social copy and CRM."

    Natalie Ticehurst - Head of Brand Content - 111Skin

  • "Fee has been absolutely incredible during the ideation of the brand, particularly the naming exercise. I wanted it to have meaning behind it and she came up with so many great options that combined my culture, language and values and eventually landed on the perfect one She’s really easy to communicate with, and I thoroughly enjoyed working with her on this project."

    Shikha Ramjutan - Founder - Resèt

  • "Looking for exceptionally well researched beauty and wellness content that's educational and inspiring to read and always delivered on schedule and to budget? So were we! Then we were introduced to Felicity Barnes. She's the perfect extension to your marketing team and an absolute pleasure to work with."

    Wendy Martin - Counter Culture

LET’S CHAT

So, sound like we could get on? I believe I can help you.
Why don’t we have a quick chat and coffee and see?

Email: felicity@freshbeautysolutions.com

Phone: 07824 819635

Instagram: @freshbeautysolutions

Or just pop some details in the form below and I'll get back to you ASAP.